Why are Lamar officials buying up XXX domain sites? (News)

Posted on November 28, 2011, in Internet, Internet Safety, News, Pornography Laws, Societal

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Beaumont Enterprise
By Amy Moore

Nov. 27, 2011

In the next few weeks, if you notice Lamar University has registered itself with a new .xxx domain name, don’t expect to find any scantily clad Cardinals on the site.

Though their target audience is adults, the last thing Lamar University wants to be associated with is the adult entertainment industry.

That’s why campus officials are making the move to purchase a new .xxx domain name.

The new address system is arriving soon for pornography providers, according to recent Associated Press reports, and colleges nationwide are hurrying to register their names with the address to keep them from being available for pornography websites.

Richard Atkins, director of web communications for Lamar, said he expects the addresses to become available for purchase in December and he’ll be there to snatch up domains for the Lamar and Lamar Cardinals sites.

“There’s a timeline for rolling it out,” he said of the addresses. “I don’t know the cost, but the prices could be highly variable. It just depends how badly someone wants it. If it’s wanted badly enough, it can be expensive.”

The Associated Press estimated the cost of the domain names to be around $200, but that’s the price to protect organizations against prospectors who will grab up site names to use or sell for a profit.

Anyone with any trademark rights is eligible to register for one of the domain names.

Techies say Lamar and other universities, businesses and sites that do not dabble in pornography should buy up the domain names to protect their reputations from being linked to such sites.

Atkins said that although it’s unlikely that someone searching for Lamar University would type in lamar.xxx, it’s just a measure of caution.

Because most search engines automatically add the .com domain to searches, what’s more likely is that someone searching for Lamar will inadvertently end up on the website for Lamar National Advertising Company.

But a secretary at the company’s Baton Rouge office told The Enterprise in the 30 years she’s been there, she’s never received a call from someone looking for the university.

Atkins explained that by buying the domain names, the university will be able to determine exactly what goes on the sites.

“It could be a dead end that just produces a notice or it could be redirected to another website,” he said. “This is new and not a lot of people know about it so we’re being cautious.”

Lamar State College-Orange spokesperson Amanda Corbell said campus officials have no plans at this time to purchase the .xxx domain.

Lamar State College-Port Arthur spokesman Gerry Dickert said campus officials are aware of the new names and “are taking it very seriously.”

“We are coordinating with other Texas State University System campuses in putting together a plan regarding this issue,” Dickert wrote in a statement to The Enterprise. “At Lamar State College-Port Arthur, we have not taken any action as of yet, but expect to have a plan together before the domains go public.”

Read article here: http://www.beaumontenterprise.com/news/education/article/Why-are-Lamar-officials-buying-up-XXX-domain-2282305.php#ixzz1f1LXLISJ

 

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